Because one land without its people, will be only land.
The current 300 people who live in Parada are less than one third of those who, just like JOA, had to migrate to other stops over the last 20 years. Those who remained in the village, stayed with stone, lime and heart, preserving the purity and authenticity of Parada, which lead Joa and many others to return without the feeling of ever been appart.
More than a winery, CASA DO JOA is also a deserved tribute to Parada’s people: the candor of Mrs Carminda, the generosity of Mr Ramiro or the simplicity of Mr Jorge. People who made this space its land, to which CASA DO JOA wants to give voice in the body of an unique wine that carries the essence of all our love to Alto Transmontano.
More than a Winecellar, the CASA do JOA is also a deserved tribute to the people of Parada.
Sr. Toninho
A man of the land, cherished by everyone and who cherishes everyone with his smile.
Tia
Augusta
Strong woman and Neighbor of the CASA do JOA. She was born in Parada and lives off the wealth that the land gives her.
Sr. Ramiro
JOA’s father. He was born in Parada, lived in Lisbon and returned to the land where he was born. Their hands work the vineyard and carry truth and pride to what is produced here.
Dona Carminda
Her apple pie is delicious. Has refined her technique in France, where has emigrated to work. She has returned to Parada where she was born and where has always been a part of.
Sr. Jorge
He was born in Parada and married Dona Carminda. He has sold the old straw to JOA that made it his home. His passion for the land is contagious, as his laughter as well.
Dona Ana
She is the Fado singer from Parada and add her laughter to everything she does. Her energy is felt by everyone who visits her grocery store in Parada.
Sr. Manuel Joaquim Afonso
He is the D. Ana’s husband and after a life of traveling around the world in a distribution company, has returned to Parada and it is there where he invests his time and knowledge.
Sr. Luis
Together with his easy smile, come the determination and dedication of Luis to making JOA’s dream a project of many.
Sr. João
He lives in France, but it is to Parada who returns to meet his family and friends.
Sr. Manuel António Afonso
Every land has its “curator” and Mr Manuel António keeps the memory of the Parade alive, in photographs and texts, which preserve the stories of every corner of his land.
